Social Media

Social Media for Business – 5 Simple Steps to Effective Use

There is no doubt that Social Media represents a huge opportunity for businesses. Indeed, its about fishing where the fish are….your customers are on social media platforms, are you? There is a number of clear advantages of using social media as a communications channel for your business including The ease of access to the platforms […]

Digital and Social Marketing In Action

In the last number of months since I have started this blog I have had the good fortune of getting to view a couple of truly inspiring videos around digital and social media marketing. With this in mind and in the interests of trying something a little different on the blog I have added a […]

The 6 Do’s & 5 Don’ts Of Business Blogging

I was recently asked to begin contributing to my company’s official blog on a regular basis.  My first thoughts were that this would be a good thing as the practice would help me to hone my blogging skills. However, given some further consideration it occurred to me that blogging on behalf of a company carries […]

Klout for Klout’s Sake?

So you have a Facebook account for sharing your personal moments with your friends, a LinkedIn Profile to promote your professional credentials, your (and others’ ) ideas are shared via Twitter, your photos are shared on Flickr and you’ve been tinkering with Google+ to see what gap it fills or what other network it might […]