Tag Archive | B2B

Payment change in Ireland ā€“ A perfect storm is brewing!

I have been a long term advocate of the need for both Irish society and business to move to more modern payment methodologies and away from the love affair with cash and cheques. The reasons are pretty compelling. Electronic payments are; More secure Rapidly becoming less costly than cash or cheques Mitigate against petty crime […]

The Impact of Taylor Swift on the SAAS rules of engagement for the Product Marketer….

Towards the end of 2014, Taylor Swift took a decision to ask for her content to be removed from Spotify, citing the imbalance of return for the artist from the revenue streams created around their content. It was a notable move at the time as it appeared to fly in the face of the new […]