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Sage 50 Mobile – For All You Android Fans
Sage 50 Mobile – For All You Android Fans Out There http://ow.ly/dP15L #mobile
Social Media for Business – 5 Simple Steps to Effective Use
There is no doubt that Social Media represents a huge opportunity for businesses. Indeed, its about fishing where the fish are….your customers are on social media platforms, are you? There is a number of clear advantages of using social media as a communications channel for your business including The ease of access to the platforms […]
Digital and Social Marketing In Action
In the last number of months since I have started this blog I have had the good fortune of getting to view a couple of truly inspiring videos around digital and social media marketing. With this in mind and in the interests of trying something a little different on the blog I have added a […]
The 6 Do’s & 5 Don’ts Of Business Blogging
I was recently asked to begin contributing to my company’s official blog on a regular basis. My first thoughts were that this would be a good thing as the practice would help me to hone my blogging skills. However, given some further consideration it occurred to me that blogging on behalf of a company carries […]
Cloud Computing and Software as a Service – What all the fuss is about
In a departure from my usual topics and somewhat driven by much of what I have learned in my first couple of weeks in my new role, and also driven by a number of recent ads I’ve come across online, I’ve decided (in something of an effort to help my own understanding) to put some […]
Klout for Klout’s Sake?
So you have a Facebook account for sharing your personal moments with your friends, a LinkedIn Profile to promote your professional credentials, your (and others’ ) ideas are shared via Twitter, your photos are shared on Flickr and you’ve been tinkering with Google+ to see what gap it fills or what other network it might […]
The Value of The Carrier In Direct Carrier Billing
The recent acquisition of mobile payments provider Zong by Paypal would indicate the growing importance of the mobile networks as a payment platform. Indeed, Yankee Group are predicting that the value of this market will be somewhere in the region of $670bn globally by 2015. In parallel recent statistics show that the feature phone market […]
Apps or Mobile Sites?
In a professional as well as a personal capacity I’ve been wondering for some time now where the greatest opportunity lies for the mobile marketer. The argument for apps In my professional and personal life I use both fairly regularly and to be completely honest I find that most of the apps that I do […]
Print To Mobile – An Opportunity?
In recent weeks a particular (and one time iconic) print title in Ireland has invested very heavily in a TV advertising campaign running numerous spots each evening across the primary state owned television channels. Perhaps it is the Digital Marketer in me but I am struck that this particular medium of advertising for a product […]
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